Be Clear on Cancer Campaign 13 July to 6 Sept. 2015

1 in 3 women who get breast cancer are over 70,
so don't assume you're past it

The next national Be Clear on Cancer Campaign aims to remind women aged 70 years and above about breast cancer symptoms and the importance of seeing a doctor without delay if they notice these symptoms.
The campaign will run from 13 July to 6 September 2015 on TV, radio, print and digital advertising.

What is the main message of this campaign?
1 in 3 women who get breast cancer are over 70, so don't assume you're past it

leaflet
    Why this campaign?
  • Breast cancer survival is worse in women aged over 70 than in younger women.
  • Research shows that older women have low knowledge of breast cancer symptoms, and are more likely to delay seeing their GP with breast cancer.
  • The fact is, the older you are, the more likely you are to get it, but diagnosing breast cancer early means treatment is more likely to be successful.

      More Information:

      Breast cancer in women over 70 campaign information - overview

      Breast cancer leaflet

    Evaluation of the previous national campaign in February-March 2014 found:
  • a 67% increase in combined breast referrals in the period February to April 2014, compared to February to April 2012; this increase reflects a 64% increase in referrals for suspected breast cancer and a 75% increase in breast symptom referrals
  • a statistically significant 25% increase in the number of breast cancers diagnosed following either an urgent GP referral for suspected breast cancer or a breast symptom referral in the period February to April 2014, compared to February to April 2012
  • A statistically significant 31% increase in the total number of breast cancer diagnoses recorded in the cancer waiting times database in the period March-May 2014 compared to March-May 2012

What to expect?
The initial results from a regional pilot suggest that GPs may see more patients coming to their practice with breast cancer symptoms or mentioning them during home visits. It's difficult to predict the exact impact, but based on the experience of local and regional pilot campaigns, any increase should be manageable.
    Your support is vital to earlier diagnosis of cancer
  • Promote the campaign. Put up the poster and display the leaflets. You can order more leaflets and posters free of charge via orderline.dh.gov.uk or 0300 123 1002
  • Make it part of your day-to-day conversations. It may prompt women to make an appointment or open up about a symptom they've been hiding or didn't think was serious
  • Encourage women to visit their GP. It may prompt women who have previously ignored symptoms to make an appointment with their doctor